Publication Date: 15th November 2023
At Trend Media Limited, we respect your privacy and we are committed to protecting your personal data and earning your trust. We have prepared this Privacy Notice to give you clarity and transparency on the ways in which we may use your personal data. We take reasonable steps to ensure that your data is safe and secure, including putting in place technical safeguards, organizational measures, policies and procedures to comply with applicable laws and regulations.
This Privacy Notice is supplemental to the Terms and Conditions of Trend Media Limited and covers the following information:
Scope of This Notice & Who We Are
The Data We Collect About You
How is Your Personal Data Collected?
How We Use Your Personal Data
Disclosures of Your Personal Data
International Transfers
Data Security
Data Retention
Your Legal Rights
1. Scope of This Notice & Who We Are
Who we are
We are Trend Media Limited, a company registered under the laws of Jamaica, with registered office at 14 Ocean Boulevard, Kingston, Jamaica.
Trend Media Limited (referred to as “Trend”, “Trend Media, “we”, “us” or “our” in this privacy notice) is a digital media, strategy and advertising agency in the Caribbean that owns and operates several news, journalism and content sharing websites and mobile applications. We are a subsidiary of the Digicel Group of Companies (“Digicel”).
When this Notice Applies
This Privacy Notice applies to the information we collect when you use or access our Trend Media website at https://trend.media/ (referred hereinafter as “website”), or any of our digital products and/or services, including but not limited to the following (collectively referred hereinafter as “Trend Media Services” or “Services”):
- Mobile Advertising Solutions (Mobile/SMS Advertising, Omni-Channel, Tap Views, Loyalty & Reward Programs)
- Digital Media Solutions (Wi-Fi Advertising, Digicel TV, Online Advertising)
- Content Design & Development (Loop News, Amplify, Digital Creative Services, Web & App Design)
- Managed Media Solutions (Managed Web Portals, Data Analytics, Market Research & Insights)
- Digital Marketing Institute
This Privacy Notice does not apply to other Digicel brands, products, or services such as Digicel+, Digicel Mobile Service, DigicelBusiness, Bip, Loop, SportsMax, GoLoud, Digicel E-Store, Digicel International, and Digicel Foundation. It also does not apply to non-Digicel products, services, websites, web and mobile applications that you may access or use through Trend Media Services.
Different Digicel branded or affiliated products and services collect different kinds of data. It is important that you read this Privacy Notice together with any other privacy, customer or regulatory notices we may provide for specific products and services, and on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. Where applicable, this Privacy Notice supplements other notices and Digicel privacy notices and is not intended to override them.
Purpose of this Privacy Notice
This Privacy Notice aims to give you information on how Trend collects and processes your personal data through your use of the Services.
Our goal is for you to understand i) how we look after your personal data when you use our Services and ii) your privacy rights and how the law protects you.
Data Controller
Trend Media Limited is the Data Controller of data collected solely through the provision and use of Trend Media Services.
We have a Group Privacy Team responsible for handling all enquiries in relation to Digicel’s privacy practices. If you have any questions about this privacy notice, including any requests to exercise your legal rights, you may contact the Group Privacy Team using the details set out below.
How to Contact Us
If you have any questions or queries regarding this privacy notice or our privacy practices, including any requests to exercise your legal rights, please contact the Privacy Team in the following ways:
Full name of legal entity: Trend Media Limited
Email address: privacy@digicelgroup.com
Postal address: 14 Ocean Boulevard, Kingston, Jamaica
Attn: Legal & Regulatory Department (Privacy)
Depending on the market or territory within which you reside, you may also have the right to make a complaint to your regulator of privacy rights or data protection issues. However, we would appreciate the chance to deal with your concerns before you approach your regulator, so please contact us in the first instance.
2. The Data We Collect About You
Personal data, or personal information, means any information about an individual from which that person can be identified. Depending on your country or market, this definition may also extend to personally identifiable information for individuals who have been deceased for less than thirty (30) years.
Personal data shall not be extended to or include any data where identifiable information has been removed (anonymous data) or an individual’s identity is not ascertainable from the data set, whether on its own or combined with other known information.
The information we collect about you and how we collect it may vary depending on the Services that you use, how you have used the Services, and how you have interacted with Trend, or what we have obtained from a Third Party with permission to share it with us.
We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:
- Identity Data includes first name, maiden name, last name; personal brand name; username or similar identifier; title; date of birth; place of birth; nationality; gender; copies of your identification card.
- Contact Data includes billing address; delivery address; email addresses; telephone numbers.
- Profile Data includes contractual information; purchase history; interests; preferences; feedback and survey responses.
- Financial Data includes bank account details; payment card details; any other information provided for the provision of payment services administration and billing processes.
- Transaction Data includes details about payments to and from you and other details of products, services, plans and/or subscriptions you have purchased from us, including receipts.
- Job-related contact and (work) organization data includes your company’s name; job title and department; curriculum vitae/ resume; professional certifications.
- Technical Data includes internet protocol (IP) address; your login data; your geolocation; Mobile Station Integrated Services Digital Network (MSISDN); unique device IDs; browser plug-in types and versions; operating system and platform; other network and device information.
- Usage Data includes information about how you use our website, products and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
- Other Data deemed necessary for any of the purposes noted under Section 4, which may be collected from our Internal and External Third Parties, as defined in the Glossary, with or upon your consent.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Transaction Data to calculate the percentage of users who register for a particular service package. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice.
We do not intentionally seek to collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
We do not knowingly collect data from or about individuals under the legal minimum age without the permission of a parent or guardian. When we do collect that data, we might do it directly, like when you sign up for a service or initiate a transaction. We might also collect it automatically if the child uses the Service. If you believe your child may have provided us with personal information without proper consent, you can contact us and request that we delete the information.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract (in order to provide you with Services) and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (or provide you with the Service). In this case, we may have to cancel or terminate the Service you have with us but we will notify you if this is the case at the time.
3. How is Your Personal Data Collected?
We use different methods to collect data from and about you including through:
Direct Interactions. You may give us your Identity, Contact and Financial Data by filling out online forms or by corresponding with us in stores, by post, phone, email or otherwise. This includes personal data you provide when you:
- buy, register, use or subscribe to our Services;
- interact with our website, including making customer enquiries, or registering for information or other services;
- enter a competition, promotion or survey, provide feedback, or respond to communications from us (such as SMS, emails, questionnaires); or
- contact us and provide your information via online customer support, customer call centres or our physical locations.
Automated Technologies or Interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, web activity and patterns. We collect this personal data by using cookies and other similar technologies. These technologies may also receive Technical Data about you if you visit other websites. Please see the cookie notices of our websites that you may interact with for further details.
Third Parties or Publicly Available Sources. To assist us in providing you with the best experience, we may receive and/or share any personal data about you deemed necessary for any of the purposes noted under Section 4. Generally, we receive or share your personal data from and/or with various public sources, and our Internal, External and Specific Third Parties, as defined in the Glossary, with or upon your consent.
4. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where you provide consent to the use of your information. Consent may be withdrawn at any time by notifying us or by terminating or cancelling your Service with us.
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation such as law enforcement disclosures, or meeting regulatory obligations that are subject to strict internal policies and procedures (such as retention periods).
Purposes for Which We Will Use Your Personal Data
We have set out below, in a table format, a description of all the ways we use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.
Note that we may process your personal data for more than one legal basis depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal basis on which we are relying to process your personal data.
Table 1: Purposes for use of your personal data
| Purpose/Activity | Type of data | Legal basis for processing |
| To register you as a new customer | (a) Identity (b) Contact(c) Financial (d) Job-related contact and (work) organization data | (a) Performance of a contract with you(b) Consent |
| To process and deliver Services:(a) Manage payments, fees and charges(b) To process Orders, plans and subscriptions (c) Collect and recover money owed to us | (a) Identity (b) Contact (c) Financial (d) Transaction (e) Technical(f) Job-related contact and (work) organization data(g) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (c) Consent |
| To manage our relationship with you | (a) Identity (b) Contact (c) Financial(d) Job-related contact and (work) organization data(e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation(c) Necessary for our legitimate interests (d) Consent |
| To enable you to partake in a prize draw, competition or complete a survey | (a) Identity (b) Contact (c) Financial (d) Technical (e) Job-related contact and (work) organization data (f) Transaction (g) Marketing and Communications | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation(c) Necessary for our legitimate interests (d) Consent |
| To administer and protect our business including our Services and website (such as troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact(c) Technical (d) Job-related contact and (work) organization data | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)(b) Necessary to comply with a legal obligation(c) Consent |
| To deliver content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity (b) Contact (c) Financial (d) Marketing and Communications (e) Technical (f) Job-related contact and (work) organization data | (a) Necessary for our legitimate interests (to study how customers use our products and services, to develop them, to grow our business and to inform our marketing strategy)(b) Consent |
| To use data analytics to improve our website, products and services, marketing, customer relationships and experiences | (a) Technical (b) Job-related contact and (work) organization data (c) Aggregated Data | (a) Necessary for our legitimate interests (to define types of customers for our products and services, to keep website updated and relevant, to develop our business and to inform our marketing strategy) (b) Consent |
| To make suggestions and recommendations to you about goods or services (i.e. plans and/or subscriptions) that may be of interest to you | (a) Identity (b) Contact (c) Technical (d) Job-related contact and (work) organization data (e) Marketing and Communications | (a) Necessary for our legitimate interests (to develop our products and services and grow our business) (b) Consent |
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotional Offers from Us
We may use the data we gather to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased goods or services (including plans and/or subscriptions) from us and you have not opted out of receiving direct marketing communications.
Opting Out
You can ask us to stop sending you marketing messages at any time by following the opt-out links, directions on any marketing message sent to you, by contacting customer care via the “Contact Us” form on our website, or send us an email to trendsales@trend.media
Where you opt out of receiving these marketing messages, this will not apply to messaging regarding a product/service purchase, product/service experience or other transactions that you conduct.
Cookies
Cookies are small text files placed on your computer, tablet or smartphone, by websites you visit, generally used to make websites function efficiently.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
Change of Purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5. Disclosures of Your Personal Data
We may share your personal data with the parties set out below for the purposes set out in the Table 1: Purposes for use of personal data above.
We may also share your personal data with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Notice.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
6. International Transfers
We share your personal data within entities throughout the Digicel Group of Companies.
Whenever we transfer your personal data out of the country of origin, however, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
- Where we use certain service providers, we may use special contracts that ensure that an adequate level of protection through the use of technical and organizational measures.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data internationally.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data Retention
How Long Will You Use My Personal Data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Where you have decided to withdraw the consent you have given, we will delete your personal data unless we are required to keep it for the reasons explained herein. We may need to keep a piece of your contact information e.g. email address, in our records, so we know that you have withdrawn your consent and therefore ensure we honour your choice.
Details of retention periods for different aspects of your personal data are available in our retention schedule which you can request from us by contacting us at privacy@digicelgroup.com.
9. Your Legal Rights
In some countries and under certain circumstances, you have rights in relation to your personal data. You may have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- If you want us to establish the data’s accuracy.
- Where our use of the data is unlawful but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying solely on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to enquire about the exercise of any of the rights set out above, please contact the Group Privacy Team at privacy@digicelgroup.com.
What We May Need from You
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time Limit to Respond
We try to respond to all legitimate requests within sixty days. Occasionally it could take us longer than sixty days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10. Glossary
- LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.
- THIRD PARTIES
Internal Third Parties
Other companies in the Digicel Group may act as joint controllers or processors, and may provide IT and system administration services, and/or process personal data through leadership reporting. The list includes:
| Data Controllers/ Digicel Affiliates | Territory |
| Wireless Ventures (Anguilla) Ltd. | Anguilla |
| Caribbean Cable Communications (Anguilla) Ltd. | |
| Antigua Wireless Ventures Limited | Antigua & Barbuda |
| New Millennium Telecom Services N.V T/A Digicel Aruba | Aruba, Netherland Antilles |
| Digicel (Barbados) Limited | Barbados |
| Digicel Caribbean Limited | |
| The Bermuda Telephone Company Ltd. | Bermuda |
| Telecommunications (Bermuda and West Indies) Ltd. | |
| Digicel Suriname N.V. | Suriname |
| Antilliano Por N.V. T/A Digicel Bonaire | Bonaire |
| Digicel (BVI) Limited | British Virgin Islands |
| Digicel SVG Limited | St. Vincent & The Grenadines |
| Digicel Panama S.A | Panama |
| Digicel (Cayman) Limited | Cayman Islands |
| Digicel (Trinidad & Tobago) Limited | Trinidad & Tobago |
| Curacao Telecom N.V. T/A Digicel Curaçao | Curaçao |
| Digicel Bonaire Antilliano Por N.V. | |
| Santa Barbara Utilities N.V. T/A Tres Networks | |
| Wireless Ventures (Dominica) Limited | Dominica |
| Digicel S.A. de C.V. | El Salvador |
| Digicel (Grenada) Limited | Grenada |
| U-Mobile Cellular Inc | Guyana |
| Unigestion Holding S.A | Haïti |
| Digicel (Jamaica) Limited | Jamaica |
| Caribbean Cable Communications (Montserrat) Limited | Montserrat |
| Digicel (St Lucia) Limited | St. Lucia |
| Prism Services Holdings Limited | |
| Digicel Antilles Françaises Guyane | Martinique |
| Idom Technologies SAS (c/o Digicel Antilles Françaises Guyane) | |
| Digicel French Caribbean | |
| Southern Caribbean Fiber | Guadeloupe |
| Digicel Investments France | |
| Digicel St. Kitts Wireless Ventures (St. Kitts & Nevis ) Limited T/A Digicel St. Kitts & Nevis | St. Kitts & Nevis |
| Digicel Turks and Caicos Ltd | Turks and Caicos Islands |
| Caicos Television Holdings Ltd |
External Third Parties
- Service providers acting as processors who provide IT and system administration services.
- Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
- Relevant regulators and other authorities as required by law (that may be acting as processors or joint controllers), who may require reporting of processing activities in certain circumstances.
Specific Third Parties
| Third Party | Services |
| GoDaddy Inc. | Internet domain registrar and web hosting services |
| Fluzix Digital Solutions | Website development |
| Google Analytics (Google LLC) | Web analytics and content optimization |
| Meta Platforms, Inc. | User analytical data storage |
Changes to the Privacy Notice and Your Duty to Inform Us of Changes
We endeavour to keep our Privacy Notice under annual review. This version was last updated on 15th November 2023.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.