Email Marketing: Essential to your digital strategy

Digital technology has advanced so much in the last few years with respect to marketing solutions, yet email marketing remains a fundamental part of the ever-evolving marketing mix. Businesses can little afford to have a strategy from a great agency that doesn’t include strong database management and growth and Email strategy working in tandem.

email is the most efficient, direct, and organized way of sending messages — especially for sharing documents, keeping track of orders online, and being well informed. Because of that, email is reliable. People trust and pay attention to it. And that is a giant value for marketing campaigns.

Email marketing is a strategy for offering rich, smart, and relevant content directly to your leads via their inboxes. It is an approach to build a long-term relationship by constantly contacting them in meaningful ways. This plan can be adapted depending on what your audience expects from you. It can also be informative, with updates about the company, including orders or loyalty programs. . It can be a conversation, with articles and tips about subjects aligned with their interests.

Email gives a lot more return over your investment compared to other kinds of advertising and marketing. With a great strategy, your conversion ratio can be a lot better than paid ads or other more general ways of attracting leads. Automation plays a big part in the execution of email marketing. When it is set up and ready to launch, the campaign works almost by itself.

The only money you spend is on tools and services that will keep it running. The human effort will be focused on analyzing KPIs and fine-tuning the message.  You can easily plan a strategy that uses automation to be on 24/7, in a cost-effective way.

All of this in a channel capable of reaching almost all your leads and client database.

To learn more about creating and developing your email strategy contact us for a free consultation