content marketing

5 Types of Commercial Content Marketing

Content Marketing

At first, the term Commercial Content can sound confusing, but in fact, it is pretty easy to incorporate into your business’ marketing strategy. In this article, we share with you 5 types of Commercial Content Marketing that you can use to elevate and grow your business online.

  1. Social Media Posts

It’s a no-brainer that social media can help your business reach new audiences and engage with them on another level i.e. interacting with and nurturing relationships with your customers. In fact, social media content that is engaging, relatable and shareable, will help your brand to become more personable and drive conversions, increasing awareness of and grow your business by creating content that does the work for you.

social media content marketing

  1. Video content marketing

Videos are everywhere! And that’s because users are consuming content in more bite-sized visual formats that are short, attention-grabbing and informative. In fact, 88% of video marketers indicate that video gives them a positive ROI[1]. Depending on your goals, videos may be used to create awareness, or to engage and educate your audience; but what’s important is knowing your audience and the topics that they would be interested in prior to developing your video.

  1. Blogs

Blogs seem like they’ve been around forever and that’s because it’s still one of the most valuable forms of content, particularly for small businesses. Not only do they help increase Search Engine Optimisation (SEO) and drive traffic to your website, they also complement your advertising activities by creating heightened awareness for your products and services. For blogs to be successful, it’s important to keep writing and posting regularly and include a call to action. These help to keep your business top of mind and increase engagement with your audience. SEO specialist, UK freelance SEO Andy Drinkwater offers excellent aid for all budding entrepreneurs.

  1. Websites

A website solidifies your business’s online presence and developing content for it can seem overwhelming. Good content and right SEO service from CBD SEO Company can make a website rank higher and earn more traffic. A few tips to keep in mind are:

  • Create content for your audience – avoid industry jargon and technical words and phrases
  • Make text easy to read – use lists/bullet points and white spaces
  • Include video and other multimedia formats like pictures and infographics
  • Be personal – write the way you speak (standard English, of course) and even tell a story
  • You can get keyword rank tracking to understand where you stand online.
  1. Infographics

Infographics which provides more info on a certain topic,  are highly visual formats and present information in a way that’s easily digestible. For example, you can use infographics to present statistics, help others understand your business, or even ingredients and nutritional facts in a recipe. But keep in mind that infographic designs must be clean so that your audience doesn’t get confused or overwhelmed.

At Trend Media, we can create these and many more forms of content marketing customized for your brand. For more information on creating, developing and executing compelling Commercial Content, contact our Amplify team to get started today.





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